Good Morning Lovelies,
It’s my first official blog post on my new (old) Tumblr blog. It was getting to be a little much to have two blogs. I’m usually super busy as you know- so Tumblr just works better for me. When I get a chance I will spruce it up a bit.
I didn’t get a chance to share my Los Angeles Pop- Up pics. I did a joint pop- up shop in my designer buddy’s studio in the fashion district last month called MADE. It had been a while since I have trucked my clothing across state lines. If you’re starting out in design you’ll probably be doing this a lot unless you already live in an area that has a thriving fashion community with a district. I have a few bits of advice from my trade show years (and more years to come)….
1.If you can, drive. Shipping can get complicated and taking all your goodies on a plane is nerve racking and expensive. There are companies that you can hire to do all this- but lets face it, when you’re a new indie designer, you can’t afford that shit unless you have a trust fund or an investor.
2.If you can afford it, rent a car. You need your vehicle to get you to and from all those trips to your local fabric store so you need it to stay in one piece. It’s too risky taking your clunker on 400+ mile road trip. Get something reliable and with enough room that you can pack the shit out of it with your handmade goodies. Unless you have a decent car that you’re positive will make the road trip.
3.This is not a vacation- so take help, but make sure they’re there to work. Nothing’s worse than busting your tail while you wait for your intern or friends to come back from playing on the strip or dragging them out of bed because they all have hangovers and you have to set up in an hour. I usual try and schedule at least one day before I leave a city to do a little exploring, but up until then it’s work!
4. Be skeptical of any trade show or event. Dig up dirt on them, make sure they have a history. Ask them for stats on their attendance, their markets, how much their vendors make on average. You’re allowed to ask all these questions and more especially when you’re handing over hard earned dollars and footing the cost for travel.
5. Along with that, make sure your target market is there. Are you looking for buyers- well make sure the event is geared towards that. You could wind up busting ass on line sheets and wholesale numbers when it turns out to be a “direct to the public” kind of event. (Although generally I have at least a line sheet no matter what kind of event it is). Don’t sign up for Viva Las Vegas when you sell basic minimalist separates in beige and black. You’re gonna get confused looks from all the cute rockabilly girls and most likely not sell anything.
6. Book on sites like Airbnb. If you have a group or a bunch of eager interns, it’s usually cheaper to rent an entire house or apartment for a day or two, than a set of hotel rooms. I have always had great experiences with that site.
Someday we will all be busting out of our booth at Magic, and booking our entire staff in at the Venetian, but until then- aint no shame in our game! Hustlin’, cheap, dirty and DIY is how we roll!
There’s lots more I can tell you about shows that I haven’t covered so feel free to message me :)
Above are some photos from the pop-up. We had so much fun, and I met so many of my LA customers! I also tried my first Umami Burger and it was awesome! Special shout out to my amazing make up artist Tony Tulve who took time out of his busy LA schedule to help a sister out, my awesome models, and Cybil of Julia Love Clothing who hosted the pop up!
Until next time Los Angeles!